In her 15 years in the fashion industry, there isn’t much Alison Elwin hasn’t done or got her stylish hands on. While a student at the infamous Central St Martins, she honed her craft assisting the industry’s greats – Kate Phelan, Jane How and Anna Cockburn. Alison quickly moved on to styling her own editorials and shows alike.

Her eye for detail and insider know how means that both brand and celebrities have sought out her expertise. Alison’s red carpet clients include Natalie Dormer, Kaya Scodelaro, Lucy Boynton and Ellie Bamber as well as music artists – Demi Lovato, Katy B, Nicola Roberts, Rosie Lowe and every woman’s secret girl crush, Lauren Laverne.

Alison is based in London.


Editorial : Alvar, Big, Bon, Harpers Bazaar, Indie, Ponytail, Stories Collective, Sunday Times Style, Untitled and V Magazine.

Advertising / PR : GHD, John Lewis, L’Oreal, Margaret Howell, Marks and Spencer, Nike, Pantene, Rimmel and YSL Beauté.